Vinaseed's News
VINASEED and EY Parthenon – Cooperation to launch the Distribution Channel System Development Strategy Project in the Mekong Delta
14/05/2024
Attending the ceremony were Ms. Tran Kim Lien - Chairman of the Board of Directors of Vinaseed and Mr. Nguyen Quang Truong - General Director of Vinaseed, Mr. Dang Van Vinh - General Director of Southern Seed Joint Stock Company (SSC), Mr. Tran Truong Tan Tai – General Director of Vietnam Rice Company Limited (Vinarice).
Leaders of Vinaseed and EY Vietnam discussed cooperation issues in the coming time.
On EY Vietnam's side, there was the presence of Mr. Tran Phu Son - General Director, EY Vietnam, Ms. Dao Thi Thien Huong - EY Strategic Consulting Leader - Parthenon Vietnam and Mr. Trinh Xuan Hoa - Deputy General Director , Assurance Services, EY Vietnam and a number of leaders and senior personnel of the two companies participated and witnessed the signing content.
Speaking at the Signing Ceremony, Ms. Tran Kim Lien - Chairman of the Board of Directors of Vinaseed Group shared: Vinaseed always upholds the importance of a comprehensive sustainable development strategy for the prosperity of agriculture, rural areas and Vietnamese farmers.
Signing ceremony of the Distribution Channel Strategy consulting project between Vinarice, SSC and EY Parthenon.
The Distribution Channel strategy consulting project will focus on solutions to improve the efficiency of the traditional Distribution Channel system and Key Account at 02 member companies, SSC and Vinarice, from there spreading throughout the Group.
Representative of consulting unit EY-Parthenon, Ms. Dao Thi Thien Huong respectfully thanked the trust of Vinaseed Board of Directors and member units of SSC and Vinarice for choosing EY-Parthenon to accompany in the strategic project. Distribution channel.
Through this project, Ms. Huong believes that EY-Parthenon will join hands with Vinaseed to contribute to improving the quality of service for customers, the lives of farmers in the Mekong Delta region, and at the same time participate in the development and Increase competitiveness for Vietnamese agriculture in the global supply value chain.
At the end of the ceremony, the leaders of the two units expressed their confidence that the project will be successful and the cooperative relationship between the two sides is increasingly "blooming fruit".
Vinaseed